NOTEBOOK COVER
Role : IllustratorMSC Cruises. 2024
ILLUSTRATIONS
Role : Illustrator■ Illustrations for restaurant brand promotions.
Bi Feng Tang. 2021
LOGO
Role : Graphic Designer■ Kids football team.
Qiyi Lions. 2024
LABEL
Role : Graphic Designer
■ Mineral water label.
Personal project. 2023
APPAREL & ACCESSORIES COLLECTION
Role : Apparel Designer
■ S/S 21 Capsule collection.
Tatahi. 2021
STICKERS
Role : Graphic Designer / Illustrator■ Embroidery for fabric bag.
MSC Cruises. 2024
ILLUSTRATIONS
Role : IllustratorQixi Festival. (Chinese Valentine’s day)
■ Social: WeChat / Weibo / Redbook.Pinko. 2020
RM 65-01 LAUNCH
Role : Graphic Designer■ Official WeChat content.
Richard Mille. 2023
RM 30-01 CAMPAIGN LAUNCH
Role : Graphic Designer■ Official WeChat content.
Richard Mille. 2023
GOOD THINGS COME IN PAIRS
Role : Graphic DesignerPre–Valentine’s Day digital campaign
■ Brand Website / App / Emails.Allbirds. 2022
FLIGHT PLAN
Role : Graphic Designer■ Social: Instagram story.
Allbirds. 2022
SUGAR ZEFFER & SUGAR SLIDER LAUNCH
Role : Graphic Designer■ Full channels. ex. Brand Website / Tmall / App / Email.
Allbirds. 2022
Study product style/features/material/details, etc. Study and define shooting angle, lighting, enhance product color/texture/features, lead shooting process and post production, provide feedbacks, confirm image quality in details.
Design email content with PDP images.
TREE FLYER LAUNCH
Role : Graphic Designer■ Full channels. ex. Brand Website / Tmall / App / Email.
Allbirds. 2022
Study product style/features/material/details, etc. Study and define shooting angle, lighting, enhance product color/texture/features, lead shooting process and post production, provide feedbacks, confirm image quality in details.
EMAIL for BUSINESS & APP DISCOVER CARD
Design email/App content with PDP images.
PM SHOOTINGS
Role : Graphic Designer■ Paid social ads & email.
Allbirds. 2021
WOOL RUNNER MIZZLE
Video: Stop motion
Concept: Focus on water-repellent wool material, and seasonality.
Lead creative concept and shooting process, from props preparation, shooting moodboard, shooting set and process, image selection, post production to final output.
EMAIL for BUSINESS
Design email/App content with PDP images.
WOOL RUNNER
Video: Stop motion
Concept: Focus on material washability.
Lead creative concept and shooting process, from props preparation, shooting moodboard, shooting set and process, image selection, post production to final output.
EMAIL for BUSINESS
Design email/App content with PDP images.
MERINO WOOL SLIPPERS : DWELL
Role : Graphic Designer■ GDN ads & email.
Allbirds. 2021
EMAIL NEWSLETTER
Role : Graphic Designer■ Email contents.
Allbirds. 2021 – 22
零食：小小坚果，大大能量
Role : Graphic Designer■ WeChat posting.
Givaudan. 2024
S/S21 CHINESE STYLE GRAPHIC PACK
Role : Graphic Designer & Apparel Designer■ Graphic / Headwear / Apparel collection.
New Era. 2020
S/S20 APPAREL COLLECTION
Role : Apparel Designer■ Capsule collection.
Sage Studio. 2019