SASHA CAO

CV

Portfolio

NOTEBOOK COVER

ILLUSTRATORMSC employee notebook.

ILLUSTRATIONMSC CRUISES. 2024

THE DAY OF A CHEF

ILLUSTRATOR

Illustrations for Chinese chain restaurant–Bi Feng Tang/避风塘.

ILLUSTRATIONBI FENG TANG. 2021

QIYI LIONS LOGO

GRAPHIC DESIGNER

Logo design for Qiyi Lions–Kids football club.

BRANDINGQIYI LIONS. 2024

TATAHI CAPSULE COLLECTION

APPAREL DESIGNER

Collection design: Apparel, headwear, and socks.

APPAREL COLLECTIONTATAHI. 2021

CHINESE STYLE GRAPHIC PACK

GRAPHIC DESIGNER & APPAREL DESIGNERGraphic design: Chinese style prints.
Collection design: Headwear & Apparel.

COLLECTION DESIGNNEW ERA. 2020

CRUISING ITEMS

GRAPHIC DESIGNER

Embroideries for fabric bag souvenir.

GRAPHIC DESIGNMSC CRUISES. 2024

AUGUEST LOVE LETTER

ILLUSTRATORDoodle drawings for Qixi Festival (Chinese Valentine’s Day).

ILLUSTRATIONPINKO. 2020

RM 65-01 LAUNCH

GRAPHIC DESIGNERRM 65-01 campaign launch(videos) on WeChat channel.

SOCIAL MEDIARICHARD MILLE. 2023

RM 30-01 LAUNCH

GRAPHIC DESIGNER RM 30-01 campaign launch(articles & videos) on WeChat.

SOCIAL MEDIARICHARD MILLE. 2023

GOOD THINGS COME IN PAIRS

GRAPHIC DESIGNERDigital campaign: Pre-sale Valentine’s day.
– Website banners & Shipping card
– App discover card
– Email newsletter

DIGITALALLBIRDS. 2022

SUGAR ZEFFER & SUGAR SLIDER LAUNCH

GRAPHIC DESIGNERNew product launch: Sugar Zeffer & Sugar Slider
– PDP(product detail page) shooting
– Email newsletter: Summertime Calls For Sandals

PDP shooting–Study product style/ features/ material/ details, etc. Study and define shooting angles, lighting, enhance product color/ texture/ features, lead shooting process and post production, provide feedbacks, confirm image quality in details.

SHOOTINGALLBIRDS. 2022

TREE FLYER LAUNCH

GRAPHIC DESIGNERNew product launch: Tree Flyer
– PDP(product detail page) shooting
– Email newsletter: Fun Run
– App discover card: Get To Know The Tree Flyer

PDP shooting–Study product style/ features/ material/ details, etc. Study and define shooting angles, lighting, enhance product color/ texture/ features, lead shooting process and post production, provide feedbacks, confirm image quality in details.

SHOOTINGALLBIRDS. 2022

WOOL RUNNER
PM SHOOTING

GRAPHIC DESIGNERPM shooting: Lead creative concept and shooting process, from moodboard, props preparation, product styling, image selection, post production to final output.

– Google ads: Wear. Wash. Repeat
– Email newsletter: Keep ‘Em Fresh

SHOOTINGALLBIRDS. 2021

Product: Wool Runner
Concept: Focus on material washability
Output: Stop motion video

Shooting ideas:

Shootings:

WOOL RUNNER MIZZLE
PM SHOOTING

GRAPHIC DESIGNERPM shooting: Lead creative concept and shooting process, from moodboard, props preparation, product styling, image selection, post production to final output.

– Google ads: Meet Your Rainy Day Shoe
– Email newsletter: Made From Wool. Built For Rain.

SHOOTINGALLBIRDS. 2021

Product: Wool Runner Mizzle
Concept: Focus on water-repellent wool material, and seasonality.
Output: Stop motion video

Shooting ideas:

Shootings:

FLIGHT PLAN

GRAPHIC DESIGNERInstagram pin story: Brand milestone.

SOCIAL MEDIAALLBIRDS. 2022

DWELL – MERINO WOOL SLIPPERS

GRAPHIC DESIGNERGDN banner

PAID SOCIALALLBIRDS. 2021

EMAIL NEWSLETTERS

GRAPHIC DESIGNER
Email design

EMAIL NEWSLETTERALLBIRDS. 2021 – 22

零食 | 小小坚果，大大能量

GRAPHIC DESIGNERWechat article

SOCIAL MEDIAGIVAUDAN. 2024

WATER BOTTLE LABEL

GRAPHIC DESIGNERLabel design for Nanjian – mineral water brand.

LABEL DESIGNPERSONAL PROJECT. 2023

DIGITAL POSTERS

GRAPHIC DESIGNER
Digital poster

GRAPHIC DESIGNMSC CRUISES. 2023 – 24

TITLE DESIGN

GRAPHIC DESIGNERChinese title design

TYPE DESIGN MSC CRUISES. 2024

METAL

GRAPHIC DESIGNER / ILLUSTRATOREmbossed copper metal souvenir.
Front: MSC Bellissima illustrations
Back: MSC logo