SASHA CAO

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Sasha is a freelance graphic designer, illustrator, and an apparel designer. She is graduated from Donghua University with a Bachelor degree in Fashion/Apparel Design(2010) in Shanghai. She has been working as an apparel designer since 2011. Followed her passion in illustration and graphics, she had been self-taught graphic design and illustration in 2020, and has been working as a graphic designer and illustrator since 2021.

Meet Your Rainy Day Shoe

Brand: Allbirds
Google ads, Email newsletter
Year: 2021

Google ads: Meet Your Rainy Day Shoe
Email newsletter: Made From Wool. Built For Rain.

PM shooting.
Output: Stop motion videos
Product: Wool Runner Mizzle

Creative direction and concept.
Lead shooting and post-production.



Concept: Focus on the water-repellent wool material, and product seasonality.


©Sasha Cao