Sasha is a freelance graphic designer, illustrator, and an apparel designer. She is graduated from Donghua University with a Bachelor degree in Fashion/Apparel Design(2010) in Shanghai. She has been working as an apparel designer since 2011. Followed her passion in illustration and graphics, she had been self-taught graphic design and illustration in 2020, and has been working as a graphic designer since 2021.


Graphic Designer            
Apparel Designer            
Senior Graphic Designer 
2023.10–2024.12   |   MSC Cruises

Chinese market. General graphic design: 
Brand: OOH/metro/elevator ads, WeChat ads, posters. 
Trade: Fleet books, booklet, leaflet/flyers, stickers, pole flag banners, 
roll–up banners, presents, etc. 
EC: UI design for WeChat mini-program, banners, landing page, etc.
Womenswear Designer
2019.10–2020.05 (freelance)   |   Sage Studio

Apparel collection design: SS20 & AW20.


Graphic Designer
2023.06–2023.09 (freelance)   |   Gab China

WeChat content design.
Clients: Richard Mille, Ecolean, AACSB, Star Rapid.

Apparel Designer
2018.07–2019.07 (temporary)   |   Adidas

Menswear Designer
- Terrex: FW20 Mens collection. 
Womens&Menswear Designer
- Reebok: Class & Performance line. SS19, FW19, SS20.


Brand Designer
2021.08–2022.07   |   Allbirds

Market: US, Europe and APAC. 
Brand visual assets: Design digital campaigns for website banners, 
social media posting, google ads, APP discover card, and emails. 
Shooting: Lead PDP shootings, lead post productions.
Ladies & Kidswear Designer
2015.03–2018.06   |   C&A

Kidswear Designer
Toddler Girl: 17AW campaign.
Ladieswear Designer
15AW, 16SS, 16AW, 17SS, 17AW, 18SS, 18AW. (7 seasons)


Illustrator & Graphic Designer
2021.05–2021.08 (freelance)   |   Pinko

- Illustration design for Qixi festival campaign.
- Design “520” campaign paid sds for WeChat.
Development Coordinator
2014.04–2014.08   |   H&M

Fabric sourcing & Factory allocation.


Graphic Designer
2021.05–2021.07 (freelance)   |   Attila & Co

A/W 21 new collections(Showroom) - SH & BJ 
Graphic design for KV wall, invitations, posters and stickers, etc.
Embellishment Designer
2013.04–2013.11   |   Victoria’s Secret

- Design embellishment component.

Illustrator
2021.04 (freelance)   |   Bi Feng Tang

Illustration design for promotional event.
Apparel Designer
2012.05–2013.03   |   Grand Studio

Outdoor&Sportswear collections for Men/Women/Kids. 
Clients: Quiksilver, DC, Roxy, Decathlon, Li-Ning, etc.


Graphic Designer
2021.01–2021.04 (freelance)   |   Wai Social

WeChat content design.
Clients: Luuna Natural, Huayi, Boomi, MuMu, and Lalu raw beauty.
Assistant Fashion Designer
2011.04–2011.11   |   Miss Sixty

Produce hand sketch, moodboard clipping, trend research.



©SASHA CAO