ILLUSTRATORMSC employee notebook.
ILLUSTRATION
BI FENG TANG. 2021ILLUSTRATORIllustrations for Chinese chain restaurant–Bi Feng Tang 避风塘.
QIYI LIONS LOGO
GRAPHIC DESIGNERLogo for Qiyi Lions–Kids football club.
APPAREL DESIGNERCollection design: Apparel, headwear, and socks.
GRAPHIC DESIGNER & APPAREL DESIGNER Graphic design: Chinese style prints.
Collection design: Headwear & Apparel.
GRAPHIC DESIGNEREmbroideries for fabric bag souvenir.
ILLUSTRATORDoodle drawings for Qixi Festival (Chinese Valentine’s Day).
GRAPHIC DESIGNERRM 65-01 campaign launch(videos) on WeChat channel.
SOCIAL MEDIARICHARD MILLE. 2023
GRAPHIC DESIGNER RM 30-01 campaign launch(articles & videos) on WeChat.
GRAPHIC DESIGNER RM 30-01 campaign launch(articles & videos) on WeChat.
GRAPHIC DESIGNERDigital campaignp: Pre-sale Valentine’s day.
– Website banners & Shipping card
– App discover card
– Email newsletter
GRAPHIC DESIGNERNew product launch: Sugar Zeffer & Sugar Slider
– PDP(product detail page) shooting
– Email newsletter: Summertime Calls For Sandals
PDP shooting–Study product style/ features/ material/ details, etc. Study and define shooting angles, lighting, enhance product color/ texture/ features, lead shooting process and post production, provide feedbacks, confirm image quality in details.
GRAPHIC DESIGNERNew product launch: Tree Flyer
– PDP(product detail page) shooting
– Email newsletter: Fun Run
– App discover card: Get To Know The Tree Flyer
PDP shooting–Study product style/ features/ material/ details, etc. Study and define shooting angles, lighting, enhance product color/ texture/ features, lead shooting process and post production, provide feedbacks, confirm image quality in details.
PM SHOOTING
GRAPHIC DESIGNERPM shooting: Lead creative concept and shooting process, from moodboard, props preparation, product styling, image selection, post production to final output.
– Google ads: Wear. Wash. Repeat
– Email newsletter: Keep ‘Em Fresh
Concept: Focus on material washability
Output: Stop motion video
Shooting ideas:
PM SHOOTING
GRAPHIC DESIGNERPM shooting: Lead creative concept and shooting process, from moodboard, props preparation, product styling, image selection, post production to final output.
– Google ads: Meet Your Rainy Day Shoe
– Email newsletter: Made From Wool. Built For Rain.
Concept: Focus on water-repellent wool material, and seasonality.
Output: Stop motion videoShooting ideas:
GRAPHIC DESIGNER
Instagram pin story: Brand milestone.
GRAPHIC DESIGNER
GDN banner
GRAPHIC DESIGNEREmail design
GRAPHIC DESIGNER
WeChat article
GRAPHIC DESIGNERLabel design for Nanjian – mineral water brand.
GRAPHIC DESIGNER
Digital poster
GRAPHIC DESIGNERChinese title design
GRAPHIC DESIGNER / ILLUSTRATOREmbossed copper metal souvenir.
Front: MSC Bellissima illustrations
Back: MSC logo
APPAREL DESIGNER
S/S 20 womenswear collection.