Portfolio

NOTEBOOK COVER

ILLUSTRATIONMSC CRUISES. 2024

ILLUSTRATORMSC employee notebook.

THE DAY OF A CHEF

ILLUSTRATION

BI FENG TANG. 2021

ILLUSTRATORIllustrations for Chinese chain restaurant–Bi Feng Tang 避风塘.

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QIYI LIONS LOGO

BRANDINGQIYI LIONS. 2024

GRAPHIC DESIGNERLogo for Qiyi Lions–Kids football club.

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TATAHI CAPSULE COLLECTION

APPAREL COLLECTIONTATAHI. 2021

APPAREL DESIGNERCollection design: Apparel, headwear, and socks.

CHINESE STYLE GRAPHIC PACK

COLLECTION DESIGNNEW ERA. 2020

GRAPHIC DESIGNER & APPAREL DESIGNER Graphic design: Chinese style prints.
Collection design: Headwear & Apparel.

CRUISING ITEMS

GRAPHIC DESIGN MSC CRUISES. 2024

GRAPHIC DESIGNEREmbroideries for fabric bag souvenir.

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AUGUEST LOVE LETTER

ILLUSTRATIONPINKO. 2020

ILLUSTRATORDoodle drawings for Qixi Festival (Chinese Valentine’s Day).

RM 65-01 LAUNCH

SOCIAL MEDIARICHARD MILLE. 2023

GRAPHIC DESIGNERRM 65-01 campaign launch(videos) on WeChat channel.

RM 30-01 LAUNCH

SOCIAL MEDIARICHARD MILLE. 2023

GRAPHIC DESIGNER RM 30-01 campaign launch(articles & videos) on WeChat.

GOOD THINGS COME IN PAIRS

DIGITALALLBIRDS. 2022

GRAPHIC DESIGNERDigital campaignp: Pre-sale Valentine’s day.
– Website banners & Shipping card
– App discover card
– Email newsletter

SUGAR ZEFFER & SUGAR SLIDER LAUNCH

SHOOTINGALLBIRDS. 2022

GRAPHIC DESIGNERNew product launch: Sugar Zeffer & Sugar Slider
– PDP(product detail page) shooting
– Email newsletter: Summertime Calls For Sandals

PDP shooting–Study product style/ features/ material/ details, etc. Study and define shooting angles, lighting, enhance product color/ texture/ features, lead shooting process and post production, provide feedbacks, confirm image quality in details.

TREE FLYER LAUNCH

SHOOTINGALLBIRDS. 2022

GRAPHIC DESIGNERNew product launch: Tree Flyer
– PDP(product detail page) shooting
– Email newsletter: Fun Run
– App discover card: Get To Know The Tree Flyer

PDP shooting–Study product style/ features/ material/ details, etc. Study and define shooting angles, lighting, enhance product color/ texture/ features, lead shooting process and post production, provide feedbacks, confirm image quality in details.

WOOL RUNNER
PM SHOOTING

SHOOTINGALLBIRDS. 2021

GRAPHIC DESIGNERPM shooting: Lead creative concept and shooting process, from moodboard, props preparation, product styling, image selection, post production to final output.

– Google ads: Wear. Wash. Repeat
– Email newsletter: Keep ‘Em Fresh

Product: Wool Runner
Concept: Focus on material washability
Output: Stop motion video
Shooting ideas:

Shootings:

WOOL RUNNER MIZZLE
PM SHOOTING

SHOOTINGALLBIRDS. 2021

GRAPHIC DESIGNERPM shooting: Lead creative concept and shooting process, from moodboard, props preparation, product styling, image selection, post production to final output.

– Google ads: Meet Your Rainy Day Shoe
– Email newsletter: Made From Wool. Built For Rain.

Product: Wool Runner Mizzle
Concept: Focus on water-repellent wool material, and seasonality.
Output: Stop motion videoShooting ideas:

Shootings:

FLIGHT PLAN

SOCIAL MEDIAALLBIRDS. 2022

GRAPHIC DESIGNER

Instagram pin story: Brand milestone.

MERINO WOOL SLIPPERS LAUNCH

PAID SOCIALALLBIRDS. 2021

GRAPHIC DESIGNER

GDN banner

EMAIL NEWSLETTERS

EMAIL NEWSLETTERALLBIRDS. 2021 – 22

GRAPHIC DESIGNEREmail design

零食 | 小小坚果，大大能量

SOCIAL MEDIAGIVAUDAN. 2024

GRAPHIC DESIGNER

WeChat article

WATER BOTTLE LABEL

LABEL DESIGNPERSONAL PROJECT. 2023

GRAPHIC DESIGNERLabel design for Nanjian – mineral water brand.

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DIGITAL POSTERS

GRAPHIC DESIGN MSC CRUISES. 2023 – 24

GRAPHIC DESIGNER
Digital poster

TITLE DESIGN

TYPE DESIGNMSC CRUISES. 2024

GRAPHIC DESIGNERChinese title design

METAL

GRAPHIC DESIGNMSC CRUISES. 2024

GRAPHIC DESIGNER / ILLUSTRATOREmbossed copper metal souvenir.
Front: MSC Bellissima illustrations
Back: MSC logo

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SAGE STUDIO WOMENSWEAR

WOMENSWEAR COLLECTIONSAGE STUDIO. 2019

APPAREL DESIGNER

S/S 20 womenswear collection.

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SASHA CAO

CV